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Privacy Policy

Effective Date: February 2026

1. Introduction

AMACON B.V., trading as AMACON Lead, is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, store, and protect your personal data in accordance with the General Data Protection Regulation (EU) 2016/679 (GDPR) and applicable Dutch data protection laws.

This policy applies to visitors of www.amacon-lead.com and to clients engaging our advisory, executive sparring, mentoring, and related services.

 

2. Controller Information

The data controller responsible for processing your personal data is:

AMACON B.V.
Trading name: AMACON Lead
The Netherlands
Email: hello@amacon-lead.com
Website: www.amacon-lead.com

 

3. Personal Data We Collect

We may collect and process the following categories of personal data:

 

Contact Information

  • First and last name

  • Email address

  • Telephone number

  • Company name and role

  • Information submitted via contact forms

 

Engagement Data

  • Communication records

  • Information voluntarily shared during advisory or executive sparring engagements

  • Notes necessary for mandate execution

 

Website Usage Data

  • IP address

  • Browser type and version

  • Device type

  • Pages visited

  • Date and time of access

  • Referring website

 

Cookies and Technical Data

We use cookies and similar technologies to ensure website functionality, improve performance, and enhance security. Further details are available in our Cookie Policy.

 

reCAPTCHA

Our website uses Google reCAPTCHA to protect contact forms from automated abuse. reCAPTCHA analyses website traffic and device information to determine whether a user is human. This service is provided by Google Ireland Limited and may transfer data outside the European Union. The use of reCAPTCHA is based on our legitimate interest in protecting our website and preventing misuse.

 

4. Purposes of Processing

We process personal data for the following purposes:

  • Responding to inquiries and initiating discussions•

  • Delivering advisory, executive sparring, mentoring, and related services

  • Managing contractual relationships

  • Improving website functionality and security

  • Complying with legal and regulatory obligations

We do not sell or rent personal data.

Marketing communications are only sent if explicit consent has been given and may be withdrawn at any time.

 

5. Legal Basis for Processing

We rely on the following legal bases under Article 6 GDPR:

  • Contractual necessity

  • Legitimate interest

  • Consent

  • Legal obligation

 

6. Data Sharing

We may share personal data with:

  • Website hosting providers

  • IT and technical service providers

  • Communication and email providers

  • Professional service providers where required for mandate execution

All service providers operate under data processing agreements and comply with GDPR.

We may disclose personal data if legally required by Dutch or EU authorities.

 

7. Data Retention

Personal data is retained only as long as necessary.

Contact inquiries: up to 24 months after last interaction.
Client engagement data: duration of mandate and up to 7 years where legally required.
Marketing data: until consent is withdrawn.

Data is securely deleted or anonymised once no longer required.

 

8. International Transfers

If personal data is transferred outside the European Economic Area, appropriate safeguards such as Standard Contractual Clauses are implemented.

 

9. Your Rights

Under GDPR you have the right to:

  • Access

  • Rectification

  • Erasure

  • Restriction

  • Data portability

  • Object

  • Withdraw consent

To exercise your rights, contact hello@amacon-lead.com.

You also have the right to lodge a complaint with:

Autoriteit Persoonsgegevens
www.autoriteitpersoonsgegevens.nl

 

10. Data Security

We implement appropriate technical and organisational measures including secure hosting environments, encryption, and restricted access controls.

 

11. Confidentiality

Given the nature of executive and strategic advisory services, confidentiality is a core principle of our work. Client-related information is processed only where necessary for mandate execution.

 

12. Children

Our services are intended for professionals and organisations. We do not knowingly collect data from individuals under 16.

 

13. Changes

This Privacy Policy may be updated periodically. The latest version will always be available on this page.

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