About AMACON Lead
International boutique strategy and commercial advisory. Founder-led, by Philipa Biritwum.
AMACON Lead is my advisory firm. I work with founders, executive teams and boards in industrial, automotive, energy, deep tech and applied AI who are building commercial strength, whether that is shaping the first strategy from the ground up or scaling into the next market, investor round, or stage of leadership.
When CEOs typically call me
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The commercial function is not yet built, or has stalled
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Cross-border expansion is creating friction the team has not seen before
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Investors are asking questions the current commercial story cannot answer
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Leadership needs to evolve from technical authority to commercial credibility
I work as interim CCO, Fractional Commercial Director, or strategic advisor depending on the moment. The work covers commercial scale-up, cross-border market entry, investor readiness, and direct sparring with founders and boards.
Every engagement is shaped around the specific context. No generic frameworks, no pre-packaged playbooks.
Founder & Strategic Lead
Founder-led. Internationally based. Operating across Europe and beyond.
Twenty-five years of senior commercial leadership across multinational corporates, innovation ecosystems, and public-private environments. I have held revenue responsibility at global business unit level, run cross-continental teams, and advised organisations across industrial, automotive, energy and institutional contexts in more than forty-seven countries.
My background includes extensive experience at the Continental Group, where I learned how large industrial organisations actually buy, sell, and scale. The work I do now brings that corporate-grade commercial discipline to scale-ups and mid-caps that need to move faster than a corporate would. Real executive exposure, not consulting theory.
Advisory Network & Ecosystem
When a mandate needs more than one set of hands, I bring in trusted senior advisors and institutional partners from my network. You always get direct senior involvement. No layered consulting hierarchies, no junior dilution.
How I Work
I work directly with founders, executive teams and boards in the rooms where decisions actually get made. No slide decks pretending to be deliverables.
Three principles guide every engagement:
I understand the commercial picture before you commit to scaling.
I build the commercial logic before you spend on expansion.
I align capital, partners and institutions before they become the bottleneck.
The result is a sharper commercial position and the confidence to act on it.